For Mrs. Amber’s Daycare, the design idea was to create a very simple, clean logo that would speak to mothers. The idea with the colors was to use pastels and light inviting colors that would lend themselves to females as they are traditionally the ones making more of the childcare decisions.
An initial concept with owls was created, based on the client’s direction. We advised to go with a simple, version based on ease of reproduction on shirts, business cards, etc.
