Video or Text? Is there still a debate?

Some business owners are still not convinced that video marketing (especially online) will help their business. By showing the difference between text instructions and video instructions for something as simple as “How to Make a Taco” you will see why video is so powerful and how it can help your business. Chances are you will skip reading the steps on how to make a taco and will click on the video because the video is more engaging and since people are visual learners, they prefer to be shown rather than told. What do you prefer?

Text Instructions – “How to Make a Taco”

Step 1) Get a taco holder

Step 2) Place the tacos in the taco holder (to make it easier to build the taco)

Step 3) Put the cooked meat in the taco

Step 4) Choose your toppings (you may want to replace some items for healthier options, Ex. use baby spinach vs. lettuce)

Step 5) Put your toppings on the meat (recommended order, cheese, greens, sour cream, tomato, cilantro, taco sauce)

Step 6) Sit down and eat your taco

Video Instructions- “How to Make a Taco”

Just like the example above, you can use video to demonstrate a product that will educate your customers, show your product or service in action. Your business can save time and money on customer service by being proactive and training clients remotely via video which will in turn, save time and money on travel expenses, call centers will allow you to expand your target market beyond your local geographical area.

If you have something you need to show your customers and potential customers, we can help you with your video production needs.