With over 500 million and 175 million users respectively, Facebook and Twitter are the social media powerhouses. In part one of this post we looked at the numbers and stats of Twitter and Facebook and it doesn’t take a social media or marketing expert to figure out that the numbers of users are mind boggling. When it comes to business, particularly smaller businesses, how much time and money and weight should you put on the big two?
After reading this post, you might shift your thinking. Just think about it critically from your own perspective and don’t let your ego cloud your judgment if you just started using Twitter and Facebook or you thought they were the answer to keeping you in business. When you’re on Facebook, lets say you have 100 friends and you go to your news feed. Do you see all 100 of your friends most recent posts? If you follow a company or have liked a page, how often do you see their posts? Would you really want to see every time somebody has a sick child or got their haircut anyway? Probably not.
If you are aware of the new facebook algorithm change, you know that facebook changed the way your friends and pages feeds appear in your newsfeed to “improve user experience” and that every time you post something, does not mean that every one of your “followers” or “Likers” sees it. Basically, depending on how much people interact with your page will determine how much and many of your posts they see. Not really anything you can do about it either besides try to get people to interact with your page by doing some kind of promotion so your feed continues to be seen.
“Imagine if the Post Office did that! “The once-a-year holiday card means you’re really not that close, so we’ll just burn the cards without delivering them – and without telling anyone.”
Imagine if Gmail did that! “Since you hardly ever get e-mail from your mother, we’re going to dump any future messages from Mom in the spam folder without telling you.”
Imagine if Firefox did that! “You never post comments in the blog you’re visiting, so we’re going to return an error message saying the web site is no longer in service.”
It’s the same thing for Twitter, but this is actually easier to conceptualize. If you’re on Twitter and you are an active user, chances are you follow at least 100 people. Do you see all 100 people’s latest tweets? If you’re not on Twitter within about 5 minutes somebody you’re following tweets (depending on how you have your timeline settings), chances are you’re probably going to miss that tweet. Of course you can go back to somebody’s timeline to see what they’ve had to say, but if you’re on Twitter, chances are you want what’s going on in the moment.
Look at both of them as a tv, radio or mass media commercial playing while you’re not watching or listening…
Are we saying Twitter and facebook don’t work? Of course not. We wouldn’t be using them if they didn’t. What we are saying is that if you want to maximize your time and resources for reaching your “followers”, you should consider implementing a mobile/text program to compliment your social networks.