If pictures are worth a thousand words, video is worth a million (actually 1.8 million according to research). People are visual learners and today more than ever, people want information quickly and without much thought. Video, especially online is quickly becoming the medium of choice. Chances are you will probably watch the video below before reading the rest of the article, but that’s kind of the point.
Reading is unfortunately becoming a lost art. Long articles, newspapers, magazines and blogs to the under 40’s are quickly becoming a thing of myth. People just don’t have the time to read, especially when you can find a video for pretty much anything these days. Tutorials, how to videos, training videos, commercials, music videos are all accessible with a click of the mouse.
With video, one has the ability to paint pictures with words, sound and pictures. Video allows a business to SHOW something rather describe it. It gives the viewer a sense of interacting with the person, place, product or service. It has a way of making things more real.
With so many options of choosing businesses that do exactly the same thing, video is a perfect way to separate yourself from the competition and to give potential customers the human element.
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